Experiences are relations, interactions, and forms, bringing together users, products, services, brands, and everything else that makes up the product gestalt.
How do you create great experiences? Here are just a few of our basic principles:
Outside-in Design
The old paradigm used to be 'form follows function'. Our paradigm is start from the relations between the product and the user, then the interactions between them, and then define the forms. Instead of designing nice boxes around given technology, we define and design the experiences and then work the inside to make them happen.
Design for the life-span
The product experience often starts before customers buy it. It starts when they first become aware of it, then continues at the store (or screen), when they first open the package (or first click on the screen), when service is needed, and even when it's time to shop for a new one.
Design beyond-the-box
Increasingly the boundaries between what is a product and what is a service, the tangible and the intangible, is blurring and converging into one. The challenge is to bring them all together seamlessly to create great experiences.
Design relationships
The product is the focal point of the relationship and value exchange between a company and customers. Every time customers use a product, it is an opportunity to better understand them, communicate with them, build relationships with them, and translate all of these to value for all.
Design ecosystems
Products are rarely stand-alone and are often connected with other products and services that need to function together, seamlessly.
Ecosystem (n.): an ecological community together with its environment, functioning as a unit (source: Webster's)
Design joy...
Not just fun, but also the joy associated with caring for people and their environments.
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