Below is a peek (34 pages out of 140) at the Design for Experience presentation by Shimon Shmueli [bio page]

The presentation is highly visual, rich, and stimulating. It is targeted to executives and professionals in the areas of product design, development, and marketing, and can be customized to specific areas of interest. Typically the presentation takes 60 minutes, but it can be reduced to 45 minutes, or extended to 120 minutes or more. Among the topics discussed are:

• The motivations and challenges in adopting DFE capabilities, processes, and culture.
• Definitions: design, experience, design for experience, products and services, relations, interactions, forms.
• What 'holistic" really means: thinking, teams, approach, and practical implications.
• Experiences: how humans interact with products and what we can learn from these interactions.
• Key principles of DFE.

This talk was given at events hosted by the Taiwan Design Center, Taipei, Taiwan, the Austin Technology Council, Austin, Texas, and the Carolinas Chapter of PDMA. It received very enthusiastic reviews.

We would be happy to have the opportunity to present to your organization. Please contact Shimon by e-mail.

Topic summary and speaker bio