In today's hyper-competitive business environment it is increasingly more difficult to differentiate products and success is driven by much more than features, innovation, cost, or any other single factor. Success is driven by the total experience delivered to the user at every touch point throughout the product life-span. It is hard to think about a more intimate experience between a user and a product than the experience of riding a motorcycle and there is no aspect of product design and development that is not reflected in motorcycles. The lessons that can be learned, the analogies and metaphors, are extremely rich and insightful, even to those who never got close to a machine on two (or three) wheels. Shimon can speak about it empathically and passionately both as a motorcyclist and as a product development expert.
The presentation is highly visual, rich, and stimulating and has received very enthusiastic reviews. Among the topics discussed are:
Shimon is the founder of Touch360, a strategic product design and innovation firm. He leads product development, innovation and design, and business strategies.
Before founding Touch360, Shimon was with IBM, where he held various leadership positions, among them as worldwide marketing segment manager for PC products, worldwide product manager for the ThinkPad line of consumer notebooks and accessories, and leading the development of new mobile platforms.
Shimon was a founder and CTO at KeyNetica, a company that pioneered the use of the USB Flash Drive as a mobile platform. He also served as a marketing and business strategy consultant and as adjunct professor at George Mason University where he taught graduate marketing classes.
Shimon holds MSEE and MBA degrees. Always a student, he is now pursuing graduate studies in industrial design with emphasis on design management. Always a teacher, he is an adjunct professor at Elon University, where he teaches consumer behavior and marketing research. Shimon has been a speaker and mentor in various forums, including MIT Sloan School of Management, Johns Hopkins University, and Virginia Tech School of Architecture & Design. In October 2007, along with Aksahy Sharma from Virginia Tech School of Architecture, Shimon gave a talk that was very well attended and received about a subset of this presentation at the IDSA/ICSID World Design Congress in San Francisco. Shimon is a member of IDSA, IEEE, DMI, and PDMA.
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