Below is a peek (64 pages out of 110) at a presentation by Shimon Shmueli [bio page]

There is no aspect of product design and development that is not reflected in motorcycles. It is hard to think about a more intimate experience between a user and a product than the experience of riding a motorcycle, and Shimon can speak about it empathically and passionately both as a motorcyclist and as a product development expert. The lessons that can be learned, the analogies and metaphors, are extremely rich and insightful, even to those who never got close to a machine on two (or three) wheels.

The presentation is highly visual, rich, and stimulating. It is targeted to executives and professionals in the areas of product design, development, and marketing, and can be customized to specific areas of interest. Typically the presentation takes 60 minutes, but it can be reduced to 45 minutes, or extended to 120 minutes or more.

Versions of this presentation were given in various forums, such as the IDSA/ICSID World Design Congress in San Francisco, 2007.

We would be happy to have the opportunity to present to your organization. Please contact Shimon by e-mail.

Topic summary and speaker bio