Shimon Shmueli, Founder

Driven by endless curiosity about the human experience, Shimon has 20 years of diversified experience in leadership positions in product development, marketing, and design. A visionary as well as a hands-on doer, he gets involved in the management and execution of all aspects of our projects.

Peter H. Müller

Peter Müller is an internationally acclaimed product development expert. His professional expertise is based on highly diversified international product development and design for major industries in Europe, USA, Japan, Korea, Malaysia, Australia and Hong Kong.