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Products and services, and the eco-systems around them, are the focal points of value exchange between companies and customers. Our job at Touch360 is to work closely with our clients on the strategies, innovation, and design that differentiate them, give them competitive advantages, align with their brands, and make those inter-actions and exchanges great experiences at all touch points, 360.
Product, Service, and Business Model Strategies
- Internal analysis and goal setting
- Competitive, collaborative, and market forces landscape
- Environment/trends analysis
- Technology/IP assessment and trends
- Customer/consumer/user/market research and analysis
- Brand strategy/development
- Portfolio management and road maps
- Product line positioning, definitions, and points of differentiations
- Workshops: market insights to actionable strategies, personas and scenarios, identifying market opportunities, strategic management sessions
Product, Service, and Business Model Innovation
- Brainstorming/systematic innovation sessions
- Ideation, low fidelity prototyping
- Interaction/experience research
- Workshops
- Expert panels
- Technology/IP scans
- Product concepts development
- Personas, scenarios, role-playing/improv, storytelling, futuretelling
- Creativity to innovation
Product and Service Design
- Ideation and rapid prototyping
- Voice of the customer (VOC) prioritizations
- Industrial design
- Package/out-of-the-box design
- Brand strategy/identity
- Information architecture & design
- User interface development\Usability requirements and constraints
- Ergonomics/usability/human factors
- Interaction design
- Marketing communications
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